Bellerophon symbol, variation 7 jonath.co.uk
Friday 24th Aug 2007 23:42:48
 It's not where you're going, it's where you are
Blimey, it's not like I often write about work. Perhaps 'cos it's a bit like talking about one's dreams. Very interesting unto yourself, but no-one else is really all that interested. Oh sure - the person you're talking to may show a polite interest, but that's just good manners. But anyway, I digress . . . my place of work has recently undergone a, erm . . . image change? Perhaps that's the best way of putting it. As with any major image change, there's always problems, not least the issue of your new identity and how to convey this to others. Perhaps a workplace would do this using suitable slogans. The title of this entry refers to one of these such slogans, only I've reversed the negative on each side of the comma (the original being, "It's not where you are, but where you're going . . . " or near enough), because surely it's not about where you're going, but where you are that counts. I have a book of quotations and one of my favourites is "Today" which was supposedly scratched into a stone, a stone that sat on John Ruskin's desk. Maybe John got it wrong, though. Maybe it should have been "Tomorrow"

Comments received:

  • Name: Rosie
  • IP address: 91.105.131.34
  • Date/time: Monday 27th August 2007 23:19:12
  • Comment: I don't know if I agree with you.. where you are could be very static and unexciting. for example, I am now sat on the sofa at home. But I am going towards motherhood. Where you're going is more important, surely, this moment is only temporary; the future is where possibility and hope lies. don't people say that its the journey, not the destination? You could get all theological about it and say where are you ultimately going? to nothingness? somewhere else? I'll stick with the original!
  • Name: jonath
  • IP address: 192.168.0.1
  • Date/time: Tuesday 28th August 2007 09:23:14
  • Comment: Well, knowing these marketing types (who would have devised the slogan), to generate debate/discussion of this nature is part of the goal, so yeah . . . I see how you can have it either way. Of course, I could argue that if where you are is dull and unexciting then you need to change where you are, as that is the only thing you can change - the present. Ultimately it's probably just a personal preference kind of thing.

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